I played chess almost every day in high school.

I lost just about every game.

Most of my childhood was spent in the vicinity of Lubbock, Texas — an arid quilt of cotton fields, their almost-surreal flatness punctuated only by isolated houses, oil derricks and irrigation pumps.

One might speculate on that environment’s influence on my interest in chess-playing; on whether I developed an unconsciously…

As technological evolution hurtles ever-forward, I often find myself reflecting on how primitive our current era truly is.

That is, from the perspective of a person of a century — or a few centuries — in the future: in 2120, in 2520 or in 3020.

For example, if we hit the limit of Moore’s law by 2100, computing power may remain relatively static for the next century or…

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We’ve all said it at one point or another: “Come on, I’m not a mind-reader!”

Many of us have shouted this plea in response to a client we’re genuinely striving to please, who still keeps telling us, “This isn’t what I asked for! We’re just not on the same page.”

Those moments can be intensely frustrating, for client and creative talent alike. Yet at the…

“…and the Dalai Lama tells me, ‘Oh, uh, there won’t be any money — but when you die, on your deathbed, you will receive total consciousness.’

“So I got that goin’ for me, which is nice.”

— Bill Murray, Caddyshack

In the beginning, says the story of Genesis, the world…

Engagement” — so many digital content creators are madly in love with that word!

If audiences don’t feel engaged, we tell our clients, then they’ll move on to a different site, app or device— and that’s the last you’ll ever see of them.

But as eagerly as we sweat and scramble to engage our audiences, very few of us try to engage ourselves first.

And that’s a massive problem, because —

If you’re not able to engage yourself, you’re not going to engage anyone else.

Ben Thomas

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